As a non-profit supporter, you’ve probably heard the buzz about #GivingTuesday and may be asking “What is this day all about?” #GivingTuesday started in 2012 and is observed on the Tuesday following Thanksgiving, Black Friday, and Cyber Monday. More than just a day on the calendar, #GivingTuesday is a movement that inspires giving back in contrast to Black Friday and Cyber Monday that promote consumption of all things holiday related. It is often referred to as the opening day of the holiday giving season.